“Privacy matters,” Apple declares in the opening frame of its just-released new iPhone ad, continuing the same marketing push that also led to the billboard Apple showed off at CES earlier this year — the sign that promised passersby “What happens on your iPhone, stays on your iPhone.”
It was a subtle dig at companies like Facebook and Google, which are likewise probably going to be annoyed at this new ad from the iPhone maker that’s presented with a somewhat lighthearted touch — via slammed doors that display “Keep out” signs, for example, as well as curtains and window locks. We also see a quick successions of signs at the beginning that declare “No trespassing” and “Private property.” But the message is clear. “If privacy matters in your life,” the ad notes at one point, “it should matter to the phone your life is on.”
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Apple’s new privacy ad is definitely going to annoy Facebook and Google originally appeared on BGR.com on Thu, 14 Mar 2019 at 19:22:42 EDT. Please see our terms for use of feeds.
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