Apple takes its time launching new products, as the company will sometimes reveal in the aftermath of its announcements. Johny Ive and Co. worked on the Watch for at least three years before making it official, and 3D Touch for the iPhone 6s required “multi, multi multi years” to complete. For the time being, Apple’s Project Titan car is also a more-or-less well-kept secret, but Apple’s first vehicle might also become the first Apple product to be confirmed well ahead of an announcement. After all, it will be very hard for Apple to hide that it’s testing prototypes on the open road, especially if it’s a self-driving car.
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