Yesterday, unveiled the “future of retail” in its new San Francisco store. The new location is absurdly overhyped: it has “forums” and “groves” rather than aisles or counters, and Apple wants entrepreneurs to cluster in its “board rooms.”
It’s a far cry from the Apple Store that Steve Jobs first introduced back in 2001, and if the founder could see what the face of the store has become, he’d be turning in his grave.
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