Apple’s stores have gone from serious to absurd in 15 years

%name Apple’s stores have gone from serious to absurd in 15 years by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Yesterday, unveiled the “future of retail” in its new San Francisco store. The new location is absurdly overhyped: it has “forums” and “groves” rather than aisles or counters, and Apple wants entrepreneurs to cluster in its “board rooms.”

It’s a far cry from the Apple Store that Steve Jobs first introduced back in 2001, and if the founder could see what the face of the store has become, he’d be turning in his grave.

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