These are Apple’s first official promo videos for the Apple Watch
Apple on Tuesday finally unveiled a brand new product, the highly anticipated “iWatch” that’s now officially known as the Apple Watch. During the event, the company played several Apple Watch introduction and demo videos, and the company has now published three of them on YouTube.
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Forget the iPhone 6, this is Apple’s most ‘successful’ product that nobody talks about
Apple’s massive marketing machine has put out another carefully planned production – well, not including the unexpected issues with the video feed – whose main stars were be the two bigger iPhone 6 models and the company’s first Watch. Like some of the recent Apple keynotes, its September 9 event was streamed online so that fans across the globe could tune in and watch live as Apple introduces new products. Before the event, Quartz has looked at more than a dozen previous Apple events, “logging and analyzing key elements” and providing handy graphics based on the analysis about one of the best Apple products that nobody really talks about.
FROM EARLIER: Apple unveils completely redesigned iPhone 6 and iPhone 6 Plus
As Quartz puts it in the opening of the article, “one of Apple’s most successful products—which rarely gets recognized as such—is made not of aluminum and glass, but of words and pictures.” And the iPhone 6 event was again one such successful marketing product in which the company talked only about the things it was prepared to reveal, focusing on major product launches, and forgetting to mention some of their specs (such as the Watch’s battery life) or address any iCloud concerns following last week’s major scandal.
Talking about past keynotes, the publication reveals the average Apple keynote lasts for about 88 minutes, and that the main product is introduced approximately 45 minutes into the show. However, because Apple had quite a few things to announce this year, the iPhone 6 was launched a lot earlier than that, after only 10 minutes into the show – comparatively, the iPhone 5c and iPhone 5s were introduced after 22 minutes and 33 minutes, respectively.
Quartz has also looked at time on stage, reminding readers that Tim Cook is no Steve Jobs when it comes to introducing products. Apple’s current CEO spent less than 20 minutes on stage per event, compared to Jobs more than 90 minutes average. But Apple’s iPhone 6 event showed to the world a different Tim Cook, as the CEO was even more present on stage and more enthusiastic, and emotional, when unveiling certain products, including Apple Pay, but mostly, the new Apple Watch. And for the first time ever since Jobs passing, Cook brought back the famous “one more thing” announcement, to introduce the Watch.
The publication also looked at the other execs present during a regular Apple keynote. Cook shares the stage with many other top Apple employee that handle hardware and software details, with Apple’s Craig Federighi being the most popular with the crowds gathered at recent Apple keynotes. The exec gets about 32 laughter outbursts per hour of keynote stage time, almost double of Cook’s numbers, but he was not part of Apple’s iPhone 6 event. Instead, Phil Schiller, Eddy Cue, Jony Ive (appearing only in pre-recorded footage) and David Lynch took the stage to talk about Apple’s various new products.
Speaking of laughs, Quartz says that at WWDC 2014, over 5,000 attendants burst into laughter more than 50 times during the keynote’s 117 minutes and stopped to applaud almost 100 times. Meanwhile, 20 million people were watching the show from home. The iPhone 6 event had many laughs of its own and the full event can be watched again on Apple’s site (see source links) without the annoying interruptions and Mandarin translations, and should be available on YouTube soon enough.
A few graphics showing the publication’s findings about Apple’s keynotes follow below, with more available at the source link.
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BlackBerry tries to combat the iPhone 6 with one of its patented ‘fact checks’
In case you haven’t noticed, there’s a lot of media hype surrounding a little device called the iPhone 6 that was just unveiled, but BlackBerry wants you to know that you shouldn’t even bother to get it, especially with the BlackBerry Passport just around the corner. In a new “BlackBerry Fact Check” post that went live on Tuesday, BlackBerry tried to give enterprise customers the facts why they should stick with their BlackBerry devices instead of moving over to iOS 8.
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These are the new prices for Apple’s iCloud
Shortly after the huge media event came to a close, Apple updated its website with some news that didn’t quite fit alongside the iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. Starting now, Apple is introducing new storage plans for iCloud with better prices in order to stay competitive with Dropbox, Google Drive and Microsoft’s OneDrive.
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The next Xbox One update will put your friends front and center
The September update for Xbox One was one of the most substantial updates the console has seen so far, adding the long-awaited media player which had managed to evade both the Xbox One and PS4 since launch. Microsoft plans to keep the ball rolling in October with a few more major additions, most notably the new and improved Friends section which will move to the front of the dashboard for easier access.
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POLL: What do you think of the Apple Watch’s design?
Although Apple fans have a reputation for blind loyalty, it seems that the Apple Watch’s design has sparked some controversy among some fans who were expecting more from the device. Over at Reddit’s Apple community, the reaction ranges from people who “really like” the Apple Watch to “IT’S HIDEOUS” to a whole bunch of different opinions in between.
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Destiny first impressions: Blinded by the hype
I’m glad that I invested some time into the alpha and beta tests of Destiny, because I know I would have been disappointed with the game otherwise. Destiny isn’t what I expected. I don’t know if it’s what I was promised, but the ideas are spread so thin that it only seems to scratch the surface of what I’ve come to expect from an MMO, a shooter or even a Bungie title. But I think I’m enjoying it regardless.
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Tim Cook pumps up Apple employees after ‘exciting,’ ‘amazing’ media event
Tim Cook will never compete with, say, Steve Ballmer when it comes to projecting raucous energy. That said, the Apple CEO did send out a memo to employees after the company’s big media event on Tuesday afternoon that praised them for their work over the lats several months and thanking them for helping him deliver an “exciting” presentation of “amazing” products.
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The Apple Watch’s biggest unsolved mystery
Apple answered many of our burning questions about its first wearable computer when it unveiled the Apple Watch on Tuesday, but there’s a crucially important one that remains: How good (or bad) is the device’s battery life?
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The truth hurts, Apple fans: You can thank Samsung for your big new iPhone displays
Now that Apple has finally taken the wraps off the iPhone 6 and the iPhone 6 Plus, and Apple fans are going crazy with anticipation over the largest iPhones ever released, something needs to be said. And that something is, “Thank you, Samsung.”
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