Despite raking in more than $800 million dollars over the past month and a half, Batman v Superman: Dawn of Justice still has to be considered a failure on some level for Warner Bros. and DC.
It dipped below 30% on Rotten Tomatoes just days after release and never recovered. It spawned more arguments between DC and Marvel fans than it did thoughtful or entertaining discussion about the future of the DC Extended Universe. In general, it just left a bad taste in the mouth of the general public.
So how could any of this possibly be a good thing?
Read more here:: Boy Genius Report