BlackBerry loyalty hits a new low in the UK as users switch to iPhones

$%name BlackBerry loyalty hits a new low in the UK as users switch to iPhones by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley$

BlackBerry’s stock may be on the rise, up 36% so far in 2014 as of Monday’s close, but brand loyalty in the United Kingdom has seemingly hit an all-time low. According to a new note from CashForPhonesComparison.com, which compares more than 35 used mobile phone buying services in an effort to get customers the best price on their trade-ins before they upgrade to a new handset, only about 8% of consumers who use the site to trade in a used BlackBerry say they plan to purchase another BlackBerry device.

Instead, the overwhelming majority — a staggering 66% — say they intend to upgrade from a BlackBerry device to an iPhone.

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