BlackBerry’s share of the smartphone market might be at an all-time low right now, but that hardly means the company is done pushing its devices and services to enterprise customers and, on occasion, to certain groups of consumers as well. With BlackBerry’s stock up more than 69% over the past 12 months, investors appear to be more than content with the company’s efforts, and confident that those efforts will pay off down the road.
The company has used a variety of tools and tactics in its effort to get customers to dump more popular platforms in favor of BlackBerry 10, and now a new post on BlackBerry’s official blog shows us how easy the switch can be.
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