Brain scanning accurately predicts how well a movie will do in theaters

%name Brain scanning accurately predicts how well a movie will do in theaters by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Filmmakers have long used focus groups and test audiences to determine how to best tweak their vision for maximum crowd appeal. It makes good business sense, and can increase the likelihood that you enjoy a film in the long run. Now, the science of getting moviegoers out of their homes and into theaters just got kicked into overdrive thanks to a new study that shows how neuroscience and brain scanning can actually forecast whether a movie will be a hit or a bust.

Continue reading…

Trending right now:

  1. Nintendo finally issued a formal response to the biggest problem people have with the Switch
  2. New leaks show how impressive Samsung’s Galaxy S8 design truly is
  3. Personal electronics banned on flights to the US from 13 countries

Read more here:: Boy Genius Report