The bad news keeps getting worse for Big Cable, and there’s no end in sight. The latest? UBS this week released the results of its media consumption survey that offers a look at how media like TV is faring these days, and one of its takeaways that ought to scare legacy cable providers is that 20 percent of respondents said they’re thinking about ditching their cable package and cutting the cord in the next 12 months.
From that, we can make a few arguably reasonable assumptions. According to Variety, about 196.3 million Americans were paying for cable at the end of 2017. If you use the 20 percent total from the UBS survey, that gives you a figure of 39 million potential cord-cutters. Which is certainly possible, given that an estimated 33 million Americans were forecast to cut the cord last year.
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Cable could lose over 39 million subscribers this year to streaming services originally appeared on BGR.com on Thu, 14 Feb 2019 at 22:05:53 EDT. Please see our terms for use of feeds.
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