Unfortunately, you’re still going to have to wait a few days to preorder the iPhone 6 from Apple, but there is an alternative. A very, very expensive alternative. Falcon, an insanely high-end retailer with a penchant for diamonds, has made the Bespoke and SuperNova iPhone 6 collections available for preorder, starting at a measly $1,650,000 for a platinum black diamond-encrusted iPhone 6.
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Apple finally unveiled its next-generation iPhone 6 and iPhone 6 Plus smartphones on Tuesday during its huge press conference at the Flint Center in California, and not a soul in the building was surprised. Thanks to months of leaks, we knew nearly every single detail about Apple’s new iPhone lineup long before it was unveiled. Despite the lack of surprise, however, everyone in the building seemed to be impressed by Apple’s sleek new smartphones, and it looks like we could be marching toward a record launch yet again.
But how do the new iPhone 6 and iPhone 6 Plus compare to the competition?
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It was mentioned in the company’s keynote as something of an afterthought, but for travelers, it was the one line that piqued the most interest: The iPhone 6 and iPhone 6 Plus will support Wi-Fi Calling. For those who stay home — and are fortunate enough to call a place home that also has excellent mobile reception — the allure of Wi-Fi Calling is limited. In fact, you probably glossed right over it. But for those who routinely travel outside of their home nation’s borders, Wi-Fi Calling is one of the holy grails of mobile telephony. Despite being available for years now on select handsets at T-Mobile, the iPhone’s lack of support was a major hurdle in it gaining steam.
Now, the iPhone 6 and 6 Plus will support it, which is a tremendously great thing. The downside? Only T-Mobile in the United States and EE in the United Kingdom are supporting it at launch, and no other carrier has come forward suggesting that they’ll follow suit anytime soon.
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Some might find it rather amusing that Apple generally makes things happen like clockwork, only to completely turn a habit on its ear when ushering in its new timepiece. While few things are ever certain in the world of consumer electronics, one thing seemed to be: Apple only ever made a product official when it was good and ready to ship it to the masses within a month. Usually, within one to two weeks.
Look no further than today’s iPhone 6 and 6 Plus introduction — announced on September 9, available to pre-order on September 12, and shipping to nearly every country on the planet on September 19. Part of Apple’s strategy is to reveal a product very close to its ship date, which serves a couple of purposes. First off, it’s able to maintain a heightened level of buzz from launch right on through to ship. Secondly, it doesn’t give its competitors much time to react.
Considering just how well this has worked for it in the past, why did it deviate so severely with the premature launch of Apple Watch?
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The tech world is still experiencing aftershocks from Apple’s big press conference on Tuesday, which is quite impressive considering there wasn’t a single surprise to be found. Each and every announcement from the show had already been revealed in a previous leak, but there’s just something about Apple’s execution that manages to drop jaws anyway. Case in point: Apple Pay.
Everyone knew it was coming, everyone knew that countless companies had tried and failed to make mobile payments proliferate in the U.S. before, and yet Apple’s mobile payments solution still managed to knock people’s socks off.
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I fondly recall being planted in downtown San Francisco for the launch of Apple’s iPhone 5. Prior to the keynote, I surmised that Apple would finally add a 128GB storage option for those who still valued local storage, and that the iPhone 5 would be the first to boast NFC. After all, all of Apple’s rivals were already on the mobile payment bandwagon, and if anyone could spearhead mainstream adoption of tap-to-pay, it’d be Apple.
Neither of those predictions came true.
Fast forward a couple of years, and we ended up seeing both included in the iPhone 6 (and 6 Plus). Apple didn’t even rely on a proprietary chip — it’s the same NFC standard that’s been floundering around in Android and Windows Phone devices for years. Apple also didn’t generate a proprietary card, instead relying on the same 16 digit strings that your existing debit and credit cards already use.
So, what took so long?
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Apple on Tuesday finally unveiled a brand new product, the highly anticipated “iWatch” that’s now officially known as the Apple Watch. During the event, the company played several Apple Watch introduction and demo videos, and the company has now published three of them on YouTube.
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Apple’s massive marketing machine has put out another carefully planned production – well, not including the unexpected issues with the video feed – whose main stars were be the two bigger iPhone 6 models and the company’s first Watch. Like some of the recent Apple keynotes, its September 9 event was streamed online so that fans across the globe could tune in and watch live as Apple introduces new products. Before the event, Quartz has looked at more than a dozen previous Apple events, “logging and analyzing key elements” and providing handy graphics based on the analysis about one of the best Apple products that nobody really talks about.
FROM EARLIER: Apple unveils completely redesigned iPhone 6 and iPhone 6 Plus
As Quartz puts it in the opening of the article, “one of Apple’s most successful products—which rarely gets recognized as such—is made not of aluminum and glass, but of words and pictures.” And the iPhone 6 event was again one such successful marketing product in which the company talked only about the things it was prepared to reveal, focusing on major product launches, and forgetting to mention some of their specs (such as the Watch’s battery life) or address any iCloud concerns following last week’s major scandal.
Talking about past keynotes, the publication reveals the average Apple keynote lasts for about 88 minutes, and that the main product is introduced approximately 45 minutes into the show. However, because Apple had quite a few things to announce this year, the iPhone 6 was launched a lot earlier than that, after only 10 minutes into the show – comparatively, the iPhone 5c and iPhone 5s were introduced after 22 minutes and 33 minutes, respectively.
Quartz has also looked at time on stage, reminding readers that Tim Cook is no Steve Jobs when it comes to introducing products. Apple’s current CEO spent less than 20 minutes on stage per event, compared to Jobs more than 90 minutes average. But Apple’s iPhone 6 event showed to the world a different Tim Cook, as the CEO was even more present on stage and more enthusiastic, and emotional, when unveiling certain products, including Apple Pay, but mostly, the new Apple Watch. And for the first time ever since Jobs passing, Cook brought back the famous “one more thing” announcement, to introduce the Watch.
The publication also looked at the other execs present during a regular Apple keynote. Cook shares the stage with many other top Apple employee that handle hardware and software details, with Apple’s Craig Federighi being the most popular with the crowds gathered at recent Apple keynotes. The exec gets about 32 laughter outbursts per hour of keynote stage time, almost double of Cook’s numbers, but he was not part of Apple’s iPhone 6 event. Instead, Phil Schiller, Eddy Cue, Jony Ive (appearing only in pre-recorded footage) and David Lynch took the stage to talk about Apple’s various new products.
Speaking of laughs, Quartz says that at WWDC 2014, over 5,000 attendants burst into laughter more than 50 times during the keynote’s 117 minutes and stopped to applaud almost 100 times. Meanwhile, 20 million people were watching the show from home. The iPhone 6 event had many laughs of its own and the full event can be watched again on Apple’s site (see source links) without the annoying interruptions and Mandarin translations, and should be available on YouTube soon enough.
A few graphics showing the publication’s findings about Apple’s keynotes follow below, with more available at the source link.
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In case you haven’t noticed, there’s a lot of media hype surrounding a little device called the iPhone 6 that was just unveiled, but BlackBerry wants you to know that you shouldn’t even bother to get it, especially with the BlackBerry Passport just around the corner. In a new “BlackBerry Fact Check” post that went live on Tuesday, BlackBerry tried to give enterprise customers the facts why they should stick with their BlackBerry devices instead of moving over to iOS 8.
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Shortly after the huge media event came to a close, Apple updated its website with some news that didn’t quite fit alongside the iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. Starting now, Apple is introducing new storage plans for iCloud with better prices in order to stay competitive with Dropbox, Google Drive and Microsoft’s OneDrive.
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