Cord cutters across the country knew they had turned a corner the moment HBO announced that it was finally placing some distance between itself and traditional pay TV with its new HBO Now service. With this new plan, households that chose not to subscribe to a pay TV service would still be able to access all of HBO’s content with a new streaming-only option. And the best part, perhaps, was that cord cutters knew HBO would be the first of several networks to offer streaming-only options to subscribers.
Though the service just launched a few months ago, it looks as though HBO is already considering yet another move that will make cord cutters happy: Special discounted prices.
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