With the launch of HBO’s standalone streaming service hitting sometime next year, you may think that the traditional cable bundle is starting to come, well, unbundled. Cable and TV executives deny this is the case since the pay TV bundle has been a hugely lucrative business model for them and they want to keep the bundle around for many more years to come. BuzzFeed has a nice roundup about what TV bigwigs are saying about the future of bundles and, wouldn’t you know it, they all think people still love paying big sums of money for hundreds of channels they never watch.
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