The impressive launch of Disney+ essentially provides us with a case study in how to successfully enter a saturated media market and immediately make an impact. There’s no question that the streaming field these days is crowded, but Disney managed to implant itself as a serious contender thanks to an affordable price point, a library of familiar and beloved content, and of course, a hot new show with The Mandalorian.
While official metrics regarding the Disney+ launch remain to be seen, early reports suggest that Disney+ hit the ground running and quickly amassed millions of new subscribers. Indeed, on the day of launch, Disney issued a press release boasting that they’ve seen “extraordinary demand with more than 10 Million sign-ups.”
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Disney+ is a huge hit and already on more than 22 million devices originally appeared on BGR.com on Sun, 15 Dec 2019 at 10:34:16 EDT. Please see our terms for use of feeds.
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