Though not a household name in the United States, there’s still a good chance you’ve heard of Xiaomi, a Chinese electronics company that designs and manufactures smartphones, tablets, HDTVs, and an wide assortment of other consumer products.
Since releasing its first smartphone in 2011, Xiaomi’s popularity has increased substantially, in part because the company is generally shameless about copying hardware designs from other companies, and from Apple in particular. Over the past two years or so, there have been no shortage of examples where new Xiaomi products seem to be borderline carbon copies of existing Apple products; the company has even copied Apple event invitations.
That aside, the key aspect to Xiaomi’s success is that the company operates on razor thin margins and offers compelling devices at much cheaper pricepoints than the competition.
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