We’ve come to associate Amazon with incredible bargains over the years, and with good reason — its Black Friday deals in particular were some of the best we saw last year. That said, Amazon doesn’t always have great deals on everything it sells, even though it’s done a great job of making you think it does. Re/code directs our attention to a new study conducted by a new startup called Boomerang Commerce that reveals how Amazon does a brilliant job of convincing the world that its prices are always the lowest when often they aren’t.
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