When Gabriel Weinberg, founder of the privacy-focused search engine DuckDuckGo, first started working on the concept for it almost a decade ago now, he didn’t set out at first to build a company around it – or even a serious product that millions of people would eventually use.
Named after the childhood game of Duck Duck Goose, the search engine that in recent days announced it’s surpassed 10 million searches a day for the first time (around 115 searches a second) actually began with Weinberg deciding he wanted a better experience for himself while using a certain Mountain View-based tech giant’s search product.
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