For Jony Ive, the Apple Watch is all about the tiny ‘fantastic’ details

%name For Jony Ive, the Apple Watch is all about the tiny ‘fantastic’ details by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Apple isn’t ready to sell you a brand new Apple Watch just yet, but the company is certainly interested in making you want to buy one. In addition to showing the device in Paris in celebration of Fashion Week, Apple also allowed fashion magazine Vogue to write an ample Jony Ive profile, providing the publication access to its top designer. Most importantly, Apple offered the magazine access to the unannounced device weeks ahead of the actual iPhone 6 event where the Watch was unveiled, although Vogue only published its interview on Wednesday, almost a month after the Watch was first introduced to the world.

Continue reading…

Read more here:: Boy Genius Report

Posted in Mobile.