As the video game industry increasingly shifts toward mobile and streaming, and away from pricey consoles and cartridges, GameStop is in the midst of a reinvention that looks to include esports as a centerpiece.
The gaming retailer on Wednesday announced a series of partnerships that all include a tie of some kind to the $1 billion esports industry. They include everything from support of gaming clinics to the establishment of a center in Frisco, Texas, that will become the headquarters of an esports team owned in part by the Dallas Cowboys’ owner Jerry Jones. That 11,000 square foot facility, the GameStop Performance Center, will open in May.
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GameStop unveils esports partnerships to rejuvenate the video game chain originally appeared on BGR.com on Wed, 27 Mar 2019 at 19:37:56 EDT. Please see our terms for use of feeds.
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