If you ask Nest about sharing data with its new owner, the company will say that advertising isn’t part of its business model and that it plans to protect the privacy of its customers from Google. Nest will have to share some data with Google and others in order to enable automatic home-related features, but it is not supposed to lead to Google targeting users with even more ads than it currently does. To make sure Google won’t someday spam Nest owners with ads, a group of hackers plans to take preemptive action against Google and Nest, Forbes reports.
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