When Apple announced its record-crushing earnings last week, we wondered where were all the people who had been doom-mongering about the company for the past couple of years. While it seemed at the time that “Apple-is-doomed” hot takes had fallen out of favor, Professor Juan Pablo Vazquez Sampere gives it the old college try writing for the Harvard Business Review with a particularly unique spin on the old formula: Namely, Tim Cook is using Apple’s record earnings to distract you from the fact that it’s out of ideas!
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