The new Fiksu numbers highlight just how infernal life for app vendors has become. The price of acquiring a loyal app user has doubled from early 2012 to current level of more than $2 per user. This is a disaster for many app vendors because the lifetime value of an app user is typically less than $2, and in many cases less than a dollar. Getting consumers to download your app is becoming more difficult with each passing month and the room for smaller app vendors keeps shrinking.
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