Netflix announced the biggest price increase in the history of the streaming service today, hiking prices on all three of its US plan tiers by between 13% and 18%. The most popular plan in the US, for example, will now cost $13 instead of $11, and there’s no great mystery why Netflix is doing this. The company needs an ever-growing pile of cash to fund the original shows and movies that make Netflix’s stable of exclusive content attractive enough to keep subscribers and entice new ones. That’s the whole ballgame.
Meanwhile, today’s price hike has also spurred an interesting Reddit thread that may give many subscribers pause as they consider how they feel about this. Reddit user SuchRush decided to ask a simple question: “How much could Netflix increase prices before you’d cancel?”
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How much can Netflix raise its prices before customers cancel in droves? originally appeared on BGR.com on Wed, 16 Jan 2019 at 08:17:26 EDT. Please see our terms for use of feeds.
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