With Apple set to unveil a new music streaming service next month at WWDC, Touch ID may very well be the company’s unsung hero and most strategic asset in convincing users to sign up for what will reportedly be a $10/month subscription.
While precise details surrounding Apple Music remain murky, early reports suggest that Apple will offer new users of its streaming music service a free 1-3 month trial. While that will undoubtedly convince millions of users to give the service a spin, convincing users of any free or ad-supported service to opt for a monthly subscription plan is extremely challenging.
And this is precisely where the magic of Touch ID will rear its beautiful head.
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