I’m not sure if there’s still room in the market for more smart health and fitness trackers, but HTC thinks that one group of consumers is being woefully underserved by the current lineup.
As HTC explained to me at a recent press event, most of the current products are for people who are trying to motivate themselves to get off the couch. People who are training for marathons or have a regimented workout routine don’t need an app to tell them that they’ve run 25 miles — they need a device that will actually do something with that information.
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