A few years ago, back in 2015 to be exact, Netflix decided to run a harmless little experiment. For an extremely brief stint, Netflix began advertising promos for its own original programming between episodes while customers were in the midst of a binge. Again, it was altogether harmless and not too different from strategies we’ve seen from companies like HBO. The reaction from Netflix subscribers, though, was anything but benign.
Subscribers were outraged — even though the promos were skippable — because they feared that Netflix was on the verge of introducing ads to the entire platform. The blowback was so severe that Netflix CEO Reed Hastings ultimately penned a post on Facebook and promised that Netflix would never embrace advertising.
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Hulu execs believe Netflix will eventually be forced to run ads originally appeared on BGR.com on Thu, 20 Jun 2019 at 14:07:48 EDT. Please see our terms for use of feeds.
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