One of the new products the company introduced at its iPhone 6s fall event is the iPhone Upgrade Program that lets you buy a new iPhone every year for as little as $1/day for the cheapest model. The idea isn’t new, as Apple is simply doing what you’ve come to expect from your carrier, but the iPhone maker’s program has many implications on the market. With its upgrade program, Apple can put pressure on carriers and increase competitions, as the company sells unlocked iPhones bundled with AppleCare+ through its own program, which might be more appealing offers to certain buyers.
But there’s one more reason Apple’s iPhone Upgrade Program is pure genius for the company.
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