For years, it was widely assumed that the cable industry was in the midst of a transition. Blindsided by streaming services from the likes of Netflix, Amazon, and Hulu, it was effectively taken as fact that cable companies were withering as more and more subscribers were opting to cut the cord.
Bolstering this narrative was ostensibly cold hard data. For instance, The Wall Street Journal last year relayed a study which claimed that the number of households with cable “will fall at an accelerating rate for at least the next four years…”
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