Newly released data suggests that the popularity of Apple’s new larger screened iPhone models may be behind slumping iPad sales. Apple’s most recent earnings report is rather telling in this regard — iPhone sales were up over 40% year over year while iPad sales were down over 20%.
According to data recently compiled by Kantar Worldpanel ComTech, the phablet market in the U.S. during the first quarter of 2015 nearly quadrupled, with phablets now accounting for nearly 25% of all smartphone sales. Within that subset, the iPhone 6 Plus accounted for 44% of sales.
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