If we’re being honest, it’s easy to scoff at Apple’s ambitions in the TV space. Aside from the fact that the company has little to zero experience when it comes to rolling out media content that people actually enjoy watching, Apple’s media event this past Monday lacked a “wow” factor. I’m sorry, but Oprah’s surprise appearance simply doesn’t do the trick. Indeed, the majority of Apple’s TV pitch on Monday was largely comprised of Hollywood stars droning on about the shows set to arrive on Apple TV+ later in the year.
What’s more, Apple didn’t even reveal a price for its nascent TV subscription service, prompting many to assume it won’t be significantly cheaper, if at all, than Netflix or Hulu. Interestingly enough, much of the narrative surrounding Apple TV+ centers on whether or not the service can put a dent in a streaming landscape already populated with a number of established players, with Netflix, Hulu, Amazon, and HBO being the four most prominent examples today.
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It’s far too early and lazy to compare Apple TV+ to mature services like Netflix and Hulu originally appeared on BGR.com on Wed, 27 Mar 2019 at 07:31:00 EDT. Please see our terms for use of feeds.
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