Apple’s decision to shell out $3 billion for Beats was one of the year’s most surprising deals, largely because Apple normally concentrates on smaller acquisitions that don’t make a lot of headlines. In an interview with GQ, Beats cofounder Jimmy Iovine explains how he got Apple to finally take the plunge on buying Beats, although he admits it took a while to really convince the company it needed to act.
Read more here:: Boy Genius Report