Jony Ive insisted on making a $10,000 Apple Watch over objections from others at Apple

%name Jony Ive insisted on making a $10,000 Apple Watch over objections from others at Apple by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

The idea of paying $10,000 for an Apple Watch Edition is ridiculous to most people… but don’t tell that to Jony Ive. Via Fusion, last month’s big New Yorker profile of Ive revealed that he was the force within the company who really pushed to have Apple release a luxury watch that would only appeal to the sort of people who show up to the Davos World Economic Forum every year.

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