Lyft’s first effort at a subscription plan was compelling but, if we’re being honest, a bit on the pricey side. Originally introduced as Lyft All Access, the program offered users the option to pay $299 upfront in exchange for 30 free rides. It was certainly a solid deal on a per-ride basis, but the $299 price point likely deterred many users from trying it out. And so, just one year later, Lyft is adding a somewhat simpler alternative it’s calling Lyft Pink.
With Lyft Pink, Lyft riders can pay an upfront fee of $19.99 and receive 15% off on all car rides. Subscribers can also take advantage of three complimentary rides on bikes or scooters operated by Lyft. What’s more, all Pink subscribers can also enjoy priority airport pickups, relaxed cancellation fees, and a number of other perks that Lyft will presumably announce sooner rather than later.
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Lyft Pink membership offers 15% off all rides for $20 per month originally appeared on BGR.com on Tue, 29 Oct 2019 at 16:20:36 EDT. Please see our terms for use of feeds.
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