One obvious reason that Windows 8 was such a disaster for Microsoft was that a lot of longtime Windows users absolutely hated it. To express their frustrations with Windows 8, many of these users either switched back to Windows 7 or changed computing platforms all together by switching to Macs. One such person was Vivek Wadhwa, the director of research at Center for Entrepreneurship and Research Commercialization at Duke, who fled Windows 8 in terror for Apple before giving Microsoft another shot with Windows 10.
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