MasterCard’s Wild Plan to Authorize Purchases by Analyzing User Selfies

%name MasterCard’s Wild Plan to Authorize Purchases by Analyzing User Selfies by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

With each passing year, consumers continue to spend more and more time and money shopping online, both via mobile devices and the desktop. As a result, there’s also been a corresponding rise in the level of online fraud in recent years.

In the latest, and perhaps most bizarre, effort we’ve seen to stem the incidence of mobile fraud, MasterCard is working on a new security scheme that would authorize online transactions by having users take a photo of their face as a means to verify their identity. Think of it as Apple’s TouchID, but with one’s face serving as the digital fingerprint.

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