You know that a trend has officially gone mainstream when it arrives at McDonald’s, which is exactly where the plant-based Beyond Meat burger landed this week. As the fast-food chain announced last week, it will begin a 12-week test on Monday of a sandwich it has cleverly dubbed the P.L.T. (Plant. Lettuce. Tomato.) in 28 restaurants in Ontario. The P.L.T. is made with Beyond Meat’s patty and “has been crafted exclusively by McDonald’s, for McDonald’s.”
As Ann Wahlgren, McDonald’s VP of Global Menu Strategy, explained in a recent article on the McDonald’s website, the company has been keeping a close eye on the rising interest in meat alternatives in recent months, and believes that now is the right time to test its own plant-based burger in one of its major markets.
BGR Top Deals:
- Amazon wants to give you free money and you’re insane if you don’t take it
- Amazon is blowing out Bulletproof coffee and more for International Coffee Day
Trending Right Now:
- The results of the first big iPhone 11 Pro speed test are definitely a surprise
- Leak may reveal a new PlayStation 5 feature that no one saw coming
- Stunning renders might’ve just leaked Apple’s new iPhone 12 design for 2020
Meat-free McDonald’s burgers are rolling out today originally appeared on BGR.com on Mon, 30 Sep 2019 at 17:33:11 EDT. Please see our terms for use of feeds.
Read more here:: Boy Genius Report