Is it a brave thing to accept the reality of your own limitations when you’ve tried for years and sunk significant resources into trying to surpass them? Maybe. But it’s not so much that Microsoft CEO Satya Nadella has necessarily demonstrated bravery by finally, after all this time, admitting that Cortana will never best Amazon’s Alexa or Google Assistant in the digital assistant wars as he admitted during a media event in recent days at Microsoft’s Redmond campus. Or by Microsoft finally sunsetting Windows 10 Mobile for good and even going so far as to nudge its users into shifting to iOS or Android instead.
Even the winners in technology only get so far by looking at the world through tech’s famed reality-distortion field, while for everyone else — well, a little bit of refreshing honesty never hurt anyone, especially in an industry built on the hubris and network effects that leave room for only a few top dogs.
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Microsoft tells last remaining mobile customers to switch to iPhone or Android originally appeared on BGR.com on Fri, 18 Jan 2019 at 15:15:49 EDT. Please see our terms for use of feeds.
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