Here’s the answer to a mystery you may not have even known existed: Why iPhones and iPads in Apple ads are always set to 9:41 a.m. The Atlantic has done some digging and has found that Apple used to have its iPhones show the time 9:42 a.m. in ads because that was the exact time Steve Jobs first unveiled the device all the way back in January 2007. This lasted until 2010 when Jobs unveiled Apple’s next major new product, the iPad, exactly one minute earlier in the day at 9:41. And ever since then, it seems that 9:41 has been the standard time for all Apple products in ads, both new iPads and new iPhones alike.
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