Netflix has such a massive base of viewers at this point, spread across so many corners of the globe, that any improvement in the company’s streaming service — no matter how small — can end up having an outsized effect.
Say, for example, you give people a way to cut down by even just a few seconds the amount of time they spend browsing content within Netflix’s app. You just let those users dive into something to watch straight away, no time spent mindlessly scrolling. In theory, across a big enough chunk of subscribers, that would juice a big boost in engagement and represent a spike in usage in the aggregate. That seems to be what Netflix is thinking with a test of a new feature that’s underway around the world. The new feature is called “Watch Now,” and it’s exactly that — a way to skip the browsing and immediately start watching content.
BGR Top Deals:
- 10 Amazon Green Monday deals that are better than Black Friday 2019
- This $30 smart home gadget was Black Friday’s hottest deal, and it’s still on sale now
Trending Right Now:
- Waze just launched an awesome new feature that Google Maps should totally steal
- Marvel just confirmed that an ‘Avengers’ movie as epic as ‘Endgame’ is already being developed
- Black Friday never ended at Best Buy – here are the 10 best deals you can get on Tuesday
Netflix is testing a new ‘Watch Now’ feature that makes it more like regular TV originally appeared on BGR.com on Tue, 10 Dec 2019 at 18:16:30 EDT. Please see our terms for use of feeds.
Read more here:: Boy Genius Report