Though there were a few bright spots in Netflix’s earnings report today, investors didn’t react too kindly to the company’s big miss on adding new subscribers. With Netflix anticipating 5 million new subscribers for the quarter, the streaming giant only managed to add about 2.7 million new subscribers. As a point of contrast, Netflix during the same quarter a year ago managed to add nearly 5.5 million new subscribers.
Netflix, though, does have a few plans designed to boost overall subscriber numbers. Aside from its tried-and-true strategy of rolling out an endless amount of fresh content, the company’s letter to investor disclosed a plan to roll out a more affordable and mobile-only streaming plan for users in India. So whereas the base plan for Netflix plans allows users to consume content via HDTVs, computers, and mobile devices, the new discounted plan will only work on smartphones.
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Netflix plans to launch a cheaper, mobile-only plan in a major market originally appeared on BGR.com on Wed, 17 Jul 2019 at 18:04:37 EDT. Please see our terms for use of feeds.
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