Speaking with Bloomberg in an interview last Friday, Netflix CEO Reed Hastings revealed that Netflix will test a new, lower-priced tier of its streaming service to potentially boost sales in foreign markets.
That’s basically all there is to know at the moment, as Hastings wouldn’t confirm when the test will take place, which markets would see the lower price tier, or even whether or not the lower price would be permanent. The primary goal of the new tier would be to lure in more Asian subscribers, so there’s no telling if US users (or users in any current market) would see a new, cheaper plan alongside the three plans that Netflix currently offers.
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Netflix to test lower-priced streaming plan in some markets originally appeared on BGR.com on Mon, 12 Nov 2018 at 11:15:51 EDT. Please see our terms for use of feeds.
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