When the Apple Watch first hit store shelves, the device was positioned as something of a fashion accessory. This was clearly evident by Apple’s marketing efforts at the time, not to mention the $17,000 Apple Watch Edition which was clearly designed to compete with high-end timepieces.
A few years later, a lot has changed. Not only is the Apple Watch Edition nothing more than a memory, the Apple Watch has evolved into a potent and capable lifestyle. Indeed, the focus of the Apple Watch user experience has shifted and is now centered strongly on health and fitness features. In turn, we’ve seen quite a few stories over the past few years involving the heart sensor on the Apple Watch quite literally saving lives.
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New Apple ads show how the Apple Watch has helped save lives originally appeared on BGR.com on Thu, 6 Dec 2018 at 20:39:30 EDT. Please see our terms for use of feeds.
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