New report shows that iPhone loyalty is as low as it’s ever been

%name New report shows that iPhone loyalty is as low as it’s ever been by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

iPhone owners historically haven’t been prone to ditching the brand for an Android, but that may finally be changing. Citing a survey conducted by device trade-in company BankMyCell, CNET reports that iPhone retention has dropped 15.2% since March 2018. BankMyCell says that it collected data from over 38,000 people who traded in their phones from October 2018 to get an accurate gauge of retention through the upgrade cycle.

BankMyCell reveals that 26% of the people it surveyed were trading in their iPhone X and switching to a new brand. Meanwhile, only 7.7% of Galaxy S9 owners traded in their phones for an iPhone, with the remaining 92.3% opting to stick with Android. 18% of those who traded in iPhones switched to Samsung last month.

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New report shows that iPhone loyalty is as low as it’s ever been originally appeared on BGR.com on Thu, 18 Jul 2019 at 16:55:23 EDT. Please see our terms for use of feeds.

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