Do you know your own shoe size? You might think you do, but there’s a good chance you’re walking around in shoes that aren’t actually a perfect fit. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate scan of your feet, matching you with the ideal size, depending on the kind of shoe you’re shopping for.
In a new blog post, Nike calls out the current system of shoe sizing as “antiquated,” calling it “a gross simplification of a complex problem.” That’s where Nike Fit, the new sizing feature, comes in.
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Nike’s app will use augmented reality to determine your shoe size originally appeared on BGR.com on Sat, 11 May 2019 at 09:01:48 EDT. Please see our terms for use of feeds.
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