It might seem crazy to suggest that a company can pile up $84.3 billion in revenue in a single quarter and have that be a disappointment, but that’s exactly what happened to Apple during the holiday quarter last year. Why would such a staggering sum be disappointing, you ask? Because it was a significant decline of 5% compared to the same quarter a year earlier. What’s more, the reason for that sizeable decline is quite worrisome: iPhone sales are down. Way, way down, with Apple saying that revenue from iPhone sales plummeted 15% compared to the year-ago quarter.
Apple no longer shares iPhone unit sales with the public, which in itself is a troubling sign, but the company blamed troubles in China for the majority of the iPhone revenue dip. China undoubtedly played a role, but anyone paying attention knows that China isn’t the only reason iPhone sales are slowing. Apple’s current-generation iPhone models simultaneously represent Apple’s most boring iPhone upgrade ever and Apple’s most expensive iPhone upgrade ever. That is not a recipe for success, and it means that even more pressure will fall on Apple’s next iPhone upgrades in 2019 and 2020.
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One of the 2020 iPhone’s best features just leaked, and it’s something you can’t even see originally appeared on BGR.com on Fri, 22 Feb 2019 at 08:21:31 EDT. Please see our terms for use of feeds.
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