Quibi is finally here: A new streaming video service bets big on short-form video

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  • Quibi is a new paid streaming video service that launches today in the US and Canada, offering short TV episodes and movie chapters you watch exclusively on your phone.
  • You can sign up for a 90-day free trial, after which the service — led by Hollywood executive Jeffrey Katzenberg and former Hewlett Packard CEO Meg Whitman — will cost $7.99/month (or $4.99 for a version with ads).
  • The launch slate includes new TV shows and movies from A-list talent like Reese Witherspoon, Sophie Turner, and Steven Spielberg.

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Quibi is the name of a new streaming video service that launches today and that most of you probably haven’t heard too much about yet (with, you know, more pressing pandemic-related concerns right now and all), but here’s the thing: While it costs $7.99/month (or $4.99 with ads) and represents yet another paid subscription to squeeze into your budget, I’m planning to give it a try for one reason, and one reason alone. Despite the fact that I’ve got plenty of other streaming entertainment options that Quibi will never come close to supplanting.

I’m not trying it merely because it’s the brainchild of Jeffrey Katzenberg, the Hollywood impresario whose involvement is one of the main reasons why everyone in the industry is watching to see how this bold new media startup will fare. Nor am I game to give this a try because it’s already spent more than a billion dollars on launching a service that has around 50 shows to start with and will work up to almost 200 by the end of year one. Along those lines, Quibi is very much going the something-for-everyone route, rather than the curated approach of a service like Apple TV+, which means there’s a ton of content from tons of names you’ll recognize, everyone from Sophie Turner and Reese Witherspoon to Steven Spielberg, Jennifer Lopez, Sam Raimi, and lots of other A-listers.

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Quibi is finally here: A new streaming video service bets big on short-form video originally appeared on BGR.com on Mon, 6 Apr 2020 at 03:08:17 EDT. Please see our terms for use of feeds.

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