It took almost two months, but it seems that Samsung has finally come to its senses. After a splashy announcement in December about a partnership between Samsung, of course one of the world’s premiere technology companies, and a knock-off of the iconic New York-based streetwear fashion brand Supreme, the tech giant quickly garnered backlash over the deal. Supreme Italia is the name of the fake Supreme brand, which drew the ire of the real Supreme folks who quickly pushed back that the partnership had nothing to do with the real company (“These claims are blatantly false and propagated by a counterfeit organization” read a scathing press response to the impending deal). Samsung almost immediately reversed course, saying it would re-evaluate the team-up, and now the company has decided to put the final nail in its coffin.
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Samsung finally decided to cancel its eyebrow-raising partnership with a fake Supreme brand originally appeared on BGR.com on Mon, 4 Feb 2019 at 14:42:30 EDT. Please see our terms for use of feeds.
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