Samsung vs. Apple: New book promises tell-all history of one of tech’s great rivalries

$%name Samsung vs. Apple: New book promises tell all history of one of tech’s great rivalries by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley$

Samsung and Apple have been fierce rivals in the smartphone game for years, each paying intensely close attention to what the other is doing and then strongly insisting that they do no such thing at all.
A new book set to be published next week, Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech, promises a riveting account of the competition between each company as they climbed to the top of the global smartphone market. The book will be out on March 17.
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As far as revealing anecdotes go, you’d be hard-pressed to find one that offers a more apt summation of the years-long battle between Samsung and Apple than one that Geoffrey Cain includes in his new book Samsung Rising which is set to be published next week.

As a kind of rally-the-troops move to remind Samsung who they should consider their Public Enemy #1, Samsung at one point resorted to delivering truckloads of apples to its various offices. Employees were then encouraged to grab an apple from the piles that were placed in breakrooms and to take a bite out of it as the company’s smartphone battle against the iPhone raged on. The physical act of taking a bite out of one Apple was meant to represent the never-ending quest to take a metaphorical bite out of another much bigger apple. “We had one objective,” an anonymous Samsung executive is quoted as saying in the book, which will be published March 17. “Beat Apple. I’m not kidding you.”

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Samsung vs. Apple: New book promises tell-all history of one of tech’s great rivalries originally appeared on BGR.com on Mon, 9 Mar 2020 at 17:43:58 EDT. Please see our terms for use of feeds.