This likely won’t come as a shock to many of you, but new research from Consumer Intelligence Research Partners (CIRP) shows that smartphone users are more likely to stick with the same mobile operating system than ever before. CIRP says that from October to December 2018, both Google’s Android and Apple’s iOS “enjoyed their highest loyalty rates measured to-date.” If you got a new phone last quarter, chances are it had the same operating system as your previous phone, as the percentage of activations with the same OS was over 90% for Android and iOS.
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Smartphone users are more loyal to operating systems than ever originally appeared on BGR.com on Mon, 28 Jan 2019 at 16:41:36 EDT. Please see our terms for use of feeds.
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