This past weekend was an interesting one for Apple. After months of negotiations with record labels to secure a free three-month trial period for Apple Music, Taylor Swift swooped in with a Tumblr post and flipped the script in less than 48 hours.
Apple, if you recall, was able to persuade record labels to sign off on a substantially longer royalty-free trial period by agreeing to pay 71.5% of all subscription revenue once the trial period expired. This figure is marginally higher than the industry norm of 70%. Note: these figures represent U.S. royalty rates only.
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