Over the weekend, Sony Music CEO Doug Morris effectively confirmed that Apple later today will finally take the wraps off of Apple Music, the company’s own on-demand streaming music service.
While the impending launch of Apple Music is hardly breaking news in and of itself, Morris did articulate why he thinks Apple Music is poised to succeed, even in the face of strong competition from the likes of Spotify. Though Spotify currently boasts over 60 million active users, Morris believes Apple can make up a lot of ground quickly because they’ll actually be able to advertise.
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